Put Your Brand Where Charlotte's Soccer Community Lives.
800+ fans per match. 173K+ monthly social views. 4th season in Charlotte. Partner with Charlottetowne Hops FC.
WHY HOPS FC
This Isn't a Logo on a Banner.
It's a Real Relationship.
The businesses that partner with Charlottetowne Hops FC aren't buying an ad placement — they're joining a community. Our partners are on the field, in the beer garden, on our kits, and in every conversation we have with our fans. When Charlotte soccer grows, your brand grows with it.
A Fanbase That Actually Pays Attention
Hops supporters aren't scrolling through their phones on the way to a game. They're in the beer garden for 90 minutes — engaged, present, and genuinely invested in the experience you're part of. This is not passive billboard exposure. It's active brand presence in a captive, enthusiastic environment.
Hyperlocal Reach in the Right Demographics
Our audience is Charlotte's young professional and family core — 21 to 45, active, community-oriented, and concentrated in the fast-growing South Charlotte, Pineville, Ballantyne, Fort Mill, and Rock Hill corridors. These are consumers who support the businesses that support their community.
Reach That Punches Well Above Its Weight
Our Instagram content generated 163,900+ views in the last 30 days from a follower base of 1,532 — a reach-per-follower ratio that far exceeds industry averages. That means the algorithm is actively pushing Hops content to non-followers across Charlotte and the Carolinas. Add Facebook (9,300+ monthly views) and X, and your brand reaches 173,000+ people per month and growing — not just our existing fans. Partner logos, mentions, and co-branded content ride that distribution every time we post.
Built Around Your Business — Not a Template
We don't have a take-it-or-leave-it rate card. Every partnership we build starts with a conversation about what your business actually needs — visibility, lead generation, hospitality, community credibility, or all of the above — and we build around that. Breweries, healthcare, retail, youth sports, automotive: we've built them all and know what works for each.
The Fastest-Growing Sport in America — On Your Side
Soccer is not a niche sport in Charlotte. Between the Charlotte FC effect and the region's enormous youth soccer population, soccer culture here is mainstream and accelerating. Getting in at the NPSL community level now means your brand is already embedded when this market gets even bigger.
The Craft Beer + Soccer Intersection Is Uniquely Ours
No other sports property in Charlotte owns the soccer-plus-craft-beer space the way Hops FC does. Our matchday experience is a community biergarten — which means if your brand lives in the lifestyle, food & beverage, or entertainment space, there is no better-aligned partner in the market.
PARTNERSHIP LEVELS
Find the Right Fit for Your Brand
Every partnership is customized, but here's how most of our partners get started. Think of these as starting points, not ceilings.
Community Partner
Put your brand in front of Charlotte soccer.
- ✓ Logo on Hops FC website (Partners page)
- ✓ Social media partner feature (1× per season)
- ✓ Logo display at home matches
- ✓ Season ticket package for your team
- ✓ Brand mention in matchday announcements
Official Partner
Deep integration across the full season.
- ✓ Everything in Community Partner
- ✓ Branded kit presence (sleeve or back)
- ✓ Dedicated matchday activation space
- ✓ Social media features (monthly)
- ✓ Email newsletter feature to full subscriber list
- ✓ Co-branded content opportunities
- ✓ VIP season seat package with hospitality access
- ✓ "Official [Category] Partner of Hops FC" designation
Presenting Sponsor
Maximum visibility. The full Hops experience.
- ✓ Everything in Official Partner
- ✓ Jersey front or back primary placement
- ✓ Naming rights to a match or series
- ✓ Prominent field-side signage at all home matches
- ✓ Dedicated social content series built around your brand
- ✓ Custom fan activation event
- ✓ Ownership-level hospitality access all season
- ✓ Right of first refusal for renewal
All packages are fully customizable. We also offer single-match activations, brewery partnerships, youth soccer program integrations, and grassroots community sponsorships. If you have something specific in mind, we want to hear it.
FROM OUR PARTNERS
What It Means to Partner with Hops FC
"Soccer and local craft beer have always been kindred spirits. Whether it's enjoying a beer at a tailgate, during a live match, or at one of Charlotte's many breweries — great beer and great soccer pair perfectly. Hops FC gets that, and we're proud to be part of it."
— Michael 'Hitch' Hitchcock, Co-Founder & Partner, Charlottetowne Hops FC
LET'S BUILD SOMETHING
Ready to Get Your Brand in the Game?
Reach out to Casey Carr directly. We'll set up a call, learn about your business goals, and put together something that actually moves the needle — not just a logo on a page.
